Melbourne Fashion Week - Pop Up

We are excited to announce Allora will be participating in the Australian Fashion Council's Pop Up at Melbourne Fashion Week (MFW). 

Shop 19 Australian fashion labels from across the country, under the one roof for 8 days this September, marking the biggest AFC Curated event yet.

The iconic Melbourne Town Hall will be transformed by local creatives Architecture Architecture and lighting designer Paul Lim of Additive into a beautiful shopping space.

Kicking off with the launch day on August 31st alongside Vogue American Express Fashion’s Night Out (VAEFNO), Curated labels will be taking over Swanston Hall in the iconic Melbourne Town Hall, at the heart of the MFW festivities.


Meet. Connect. Shop.

A must see for lovers of local fashion & independent design.  Meet the designers behind the labels, connect with their stories and shop the collections.

WHEN | August 31st - September 7th

Open daily from 11am - 9.30pm, (closing 5pm Sat & Sun)

THE LAUNCH | 31st August, 6pm - 9.30pm

WHERE | Swanston Hall at Melbourne Town Hall, enter via Swanston St


Join Allora with fellow AFC Curated labels in-store for a drink or two alongside the opening festivities of MFW and VAEFNO


ALLORA, A.BCH, Autark, Avila, Gehrich, Gloria Dulcie, Guerrilla Theatre Brand, Harlow, IVY NIU, Jude,Kholo, MAUDE Studio, Millicent Elizabeth, MNDATORY, Oneiric, Rbcca Kstr, Remuse Designs, Salty Fox, Vincent Li