Our Story

Modern luxury pieces designed with timeless style and exceptional craftsmanship.

Founded by Australian designer Tabatha Brixton, ALLORA began with a simple idea - to create a statement piece that felt both timeless and effortless to wear. What started with a signature cape has since evolved into a collection of refined outerwear and wardrobe essentials designed for modern women.

Rather than chasing trends, ALLORA focuses on thoughtful design, clean tailoring and enduring style - pieces intended to become long-term favourites in a woman’s wardrobe.

Design Philosophy

At the heart of every ALLORA design is longevity.

Each garment is created with a focus on proportion, structure and versatility, ensuring it performs just as beautifully years from now as it does the first day it is worn.

The collections are defined by clean silhouettes, luxurious fabrics and meticulous attention to detail - hallmarks of pieces designed to move effortlessly between seasons and occasions.

Craftsmanship

From the beginning, craftsmanship has been central to the brand.

For many years the collection was produced locally in Melbourne by one of Australia’s most respected manufacturers, whose atelier has crafted garments for leading Australian designers for more than three decades.

ALLORA was proudly accredited by Ethical Clothing Australia and selected to participate in the Australian Fashion Council’s Curated program, recognising the brand as part of a new generation of independent Australian labels.

The Founder

Tabatha Brixton founded ALLORA with the vision of creating garments that empower women through timeless style and exceptional quality.

Drawing on her background in fashion, marketing and brand development, Tabatha approaches design with both creativity and commercial understanding ensuring each piece is not only beautiful, but designed to be worn and loved.