News

Celebrating ECA Week 2020
We are so proud to be an accredited brand with Ethical Clothing Australia.  Since 2017 we have been an accredited label. This week is ECA week and we will be celebrating 20 years of Ethical Clothing Australia.
Ausmumpreneur Awards 2020 - Fashion Business Excellence
I'm so proud to receive this award from Ausmumpreneaur for Fashion Business Excellence.  Ausmumpreneaur is such an amazing and inspiring organization that supports mothers and women in business to achieve their goals.  To find out more visit @ausmumpreneur. 
Eat Live Escape - September Edition
Wear our Delilah Blouse in Burnt Orange @eat.live.escape Photography @sarahfountainphotography Fashion Editor @stylemachine_ Hair and Make Up @lorellagianninimakeupartist  
Allora Creates The Timeless Wardrobe of Our Dreams
Read Georgie Abay's interview with Allora's founder Tabatha Brixton.  For Allora founder Tabatha Brixton, a love of timeless, sustainable fashion inspired her foray into creating a womenswear brand. Five years later, and her founding principles still guide everything she does....
Georgie Abay, Founder of The Grace Tales
Georgie Abay, Founder of The Grace Tales wearing her favourites pieces from AW20 Collection.  
That's a Wrap - Metropol Magazine
   
Behind the scenes
 Our AW20 Look Book was shot at the Melbourne Botanical Gardens in September last year under natural light.  Shot by the talented Katie Fergus, styled by Jess Dean and our gorgeous model Jena Hall brings all the looks to life....
Made in Melbourne
 Founder & Director Tabatha Brixton checking new production at the Melbourne factory in July 2020.The classic double-breasted cape was the first design and started the label in 2015 and is still the best selling cape of the collection.  It's worn and loved by...
Twice Blessed
 On the streets of Paris, we bring our new collection to life.... coming soon...  
Violet @ A Stylish Age
"As a pant woman quality, not quantity is my motto.  Love these as the cut, fall and feel is everything I look for in pants. I call them keepers."Violet wears Becker Wide Leg Pant - Sport Luxe.
Camelia Boutique
Visit our newest boutique stockist, Camelia in Ripponlea, Melbourne.Camelia first opened the boutique in 2014 and made a promise and mission to empower women through fashion.  "The space here at Camelia is nothing short of comfortable and easy-going. I truly...
#WeWearAustralian
We are proud to support the #WeWearAustralian campaign this April. To support this important campaign we pledge the following: - 15% discount on all new AW20 styles during the campaign using promo code #WWA2020. - For every 5 pieces sold, we will donate 1...
#WeWearAustralian
We are proud to support the #WeWearAustralian campaign to support those in the fashion industry who are impacted by the global situation at hand and unite the industry to contribute to the rebuild of our community during this very difficult time. Like...
VAMFF 2020
In March 2020 we partnered with Felicity Northeast Millinery for VAMFF 2020 fashion show at Georges Collins Sreet, Melbourne. More pics coming soon...
ECA Panel Event | MFW 2019
As part of Melbourne Fashion Week, Ethical Clothing Australia hosted a panel event with accredited labels Allora, A.BCH, Remuse and Vege Threads. We shared our personal stories, including the breakthroughs, trials and tribulations in making our mark on the fashion industry,...
Tash Sefton
Tash Sefton wearing our best selling double-breasted cape in ink. 
Violet Grace Atkinson
 Violet wears our Wool Cashmere Tailored Coat in BIsque.  
Keaton Keeps On - Anna Byrne, Herald Sun Lifestyle Feature
 
Wool Week 20th - 26th May
This week Allora is participating in #woolweek in conjunction with @thewoolmarkcompany.
Pop Up - Sydney
We are excited to announce our first Sydney Pop Up at The Strand Arcade.  THE DETAILS WHENFriday 3rd - Thursday 9th May WHEREShop 109, Level 2, The Strand Arcade, 412-414 George St, Sydney NSW 2000 OPENING HOURSMon-Wed 9am - 5:30pm,...
Fashion Revolution Week - 22nd - 28th April
#whomademyclothes #imadeyourclothesFashion Revolution Week 22nd-28th April 2019 is the annual #whomademyclothes campaign which happens around the date of 24th April, the anniversary of the Rana Plaza factory collapse, where 1,138 people were killed and many more injured making it the fourth...