Melbourne Fashion Week - POP UP


We are excited to announce Allora will be participating in the Australian Fashion Council's Pop Up at Melbourne Fashion Week (MFW)

You can shop 19 Australian fashion labels from across the country, under the one roof for 8 days this September, marking the biggest AFC Curated event yet.

Kicking off with the launch day on August 31st alongside Vogue American Express Fashion’s Night Out (VAEFNO), Curated labels will be taking over Swanston Hall in the iconic Melbourne Town Hall, at the heart of the MFW festivities.

Here you’ll find the space transformed by local creatives

Architecture Architecture and lighting designer Paul Lim of Additive


Meet. Connect. Shop.

A must see for lovers of local fashion & independent design.  Meet the designers behind the labels, connect with their stories and shop the collections.

WHEN | August 31st - September 7th

Open daily from 11am - 9.30pm, (closing 5pm Sat & Sun)

THE LAUNCH | 31st August, 6pm - 9.30pm


Join all the labels in-store for a drink or two alongside the opening festivities of MFW and VAEFNO


Swanston Hall at Melbourne Town Hall, enter via Swanston St


A.BCH, Allora, Autark, Avila, Gehrich, Gloria Dulcie, Guerrilla Theatre Brand, Harlow, IVY NIU, Jude,Kholo, MAUDE Studio, Millicent Elizabeth, MNDATORY, Oneiric, Rbcca Kstr, Remuse Designs, Salty Fox, Vincent Li